Vertical
S00005
People increase technology use throughout their day when they adopt health monitoring devices and apps.
S00062
People combine fitness tracking with mental health monitoring and join community exercise groups.
S00066
People rarely use standalone wristwatches, phone directories, or visit arcades anymore.
S00063
AI tool adoption drives changes in knowledge work efficiency, content creation, and information search behaviors.
S00072
Consumers increasingly subscribe to or rent products rather than purchasing ownership outright.
S00007
Households increasingly plan meals in advance and use digital tools to organize grocery shopping.
S00039
People use digital mental health platforms, therapy apps, and online counseling as part of regular mental health care.
S00008
People track spending through apps that automatically categorize transactions and alert them to budget overages.
S00009
People of diverse ages now exercise at home using equipment and online workout videos.
S00046
People across more age groups watch short-form video content on social media daily.
S00016
Employees work remotely or hybrid across healthcare, finance, education, and customer service industries.
S00026
Younger users send private messages and view ephemeral content instead of posting to public social feeds.
S00017
People read customer reviews and ratings before making online purchases.
S00010
People use AI assistants to draft communications and brainstorm solutions within their daily work routines.
S00090
Users increasingly recommend free and open-source alternatives over traditional commercial tools.
S00092
People join online communities and Discord servers to learn skills through peer feedback and collaborative projects.
S00089
People are joining hyperlocal online groups organized by geography to access neighborhood-specific information and build local relationships.
S00018
People use telehealth video consultations to address minor health concerns without visiting clinics.
S00081
Consumers increasingly expect AI features to run locally on devices without cloud connectivity requirements.
S00082
People engage in daily conversations with AI chatbots as primary confidants for emotional processing.
S00084
Adults across age groups increasingly install ad-blocking tools to reduce targeted advertising exposure.
S00086
Teams prioritize asynchronous written updates and recorded messages over real-time synchronous meetings.
S00048
People consume algorithmically-curated information without consciously recognizing how their behavior is being shaped by ranking systems.
S00079
People use multiplayer games and gaming platforms as primary social gathering spaces for hanging out with friends.
S00067
People establish new routines using subscription access, AI assistance, or voice interfaces for familiar tasks.
S00012
People watch television through streaming services on-demand instead of cable or broadcast channels.
S00051
AI systems now perform customer service, content creation, coding, and analytical work previously done by humans.
S00073
Teenagers and young adults are using Facebook less frequently and less actively than older generations.
S00070
Travelers book accommodations and flights through multiple channels including provider apps, loyalty programs, and alternative platforms simultaneously.
S00071
People treat structured walking with app tracking as their primary daily exercise rather than gym-based workouts.
S00064
E-commerce, digital payments, and logistics sectors show parallel growth in adoption and consumer engagement.
S00041
People are streamlining routine administrative and repetitive tasks through digital tools and automation.
S00037
People are ordering prepared meals or meal kits instead of cooking meals from individual ingredients at home.
S00034
People pay for everyday purchases using mobile wallets, contactless cards, and digital payment apps.
S00028
People purchase groceries online for delivery or in-store pickup instead of shopping in person.
S00020
People search for and discover recipes through short-form video content on social media platforms.
S00013
People take personal notes using smartphone and computer apps instead of paper notebooks.
S00014
People learn new skills through structured online video courses rather than relying solely on in-person instruction.
S00030
People using AI tools ask more iterative questions and request varied explanations when learning new skills.
S00065
Physical music media like CDs show continued loss of relevance as streaming dominates.
S00043
People expect faster delivery times as a baseline expectation rather than a premium service.
S00052
People read casual content on smartphones and tablets rather than printed books.
S00036
Travelers increasingly book accommodations directly through provider websites rather than travel agencies.
S00031
Travelers use phone GPS and online maps instead of carrying printed guidebooks or paper maps.
S00021
Coworkers communicate through messaging apps and video calls rather than in-person hallway conversations.
S00022
People sustain more friendships but with less frequent direct personal contact as communication shifts online.
S00054
Users no longer recommend outdated software tools they previously relied upon.
S00057
People are using AI assistants and social media location tags to generate and plan travel itineraries.
S00058
People rarely write handwritten letters or thank-you notes anymore.
S00049
Smartphone ubiquity explains concurrent shifts in attention, social habits, and sleep patterns.
S00045
People compulsively check smartphones and digital accounts multiple times daily for updates and notifications.
S00032
People learn skills through short-form video tutorials on social media platforms.
S00024
People enable automated savings features that move money to savings accounts based on spending or savings rules.
S00002
Workers learn new skills through AI conversations instead of formal training courses
S00004
Consumers now choose refurbished electronics over buying new devices every year
S00061
People using AI tools for skill-building shift toward applied learning and away from deep conceptual mastery.
I0001
Work Untethers from Office, Location, and Payroll
