Quettor is an intelligence system that continuously observes changes in human behaviour and connects Signals, Patterns and Insights into an explorable Universe.

A visual way to explore Quettor's connected intelligence. You start from 12 commercial sectors and move between behaviours, concepts and the Signals, Patterns, Insights and Reports behind them.

Every connection is built from Quettor's published intelligence — nothing is added just to fill the map.

A Signal is an early, observable change in behaviour, backed by evidence. A Pattern emerges when several related Signals point in the same direction. An Insight interprets what that change may mean.

Reports bring larger bodies of intelligence together, for example one commercial sector over a quarter.

No account is needed to explore the Quettor Universe, search and read Signals, Patterns, Insights and Reports.

You need an account to create and open your own personal Universe.

Yes, without an account. Search covers Signals, Patterns, Insights, Reports and the concepts of the Quettor Universe, and lets you jump to the place in the Universe where a result belongs.

No. Quettor does not reproduce news. It looks for changes in behaviour, connects the evidence behind them and turns it into Signals, Patterns and Insights.

Quettor uses AI as part of its research and intelligence system, but it is not a chatbot that generates answers from a prompt.

Its value is the intelligence it keeps building: evidence-backed Signals, Patterns and Insights, and the connections between them.

Yes. Teams use it to understand consumer behaviour, category change, market shifts and emerging behaviours — as input for innovation, strategy and research.

The name comes from the two extremes of scientific measurement: Quetta (10³⁰), the largest SI prefix, and Quecto (10⁻³⁰), the smallest.

Quettor works between them — from information at Quetta scale to insight at Quecto precision.

A Universe built around a topic you choose — a market, a behaviour, a category, a company. Quettor connects everything it already knows about that topic and, where coverage is thin, may run limited initial research.

Your topic tells Quettor where to look. It is never treated as evidence.

You type a topic and sign in. Quettor connects what it already knows about that topic — sectors, behaviours, Signals, Patterns, Insights and Reports — and shows it as a Universe.

Where existing coverage is thin, Quettor may run limited initial research. Findings from that research are shown as unverified leads, never as evidence.

Yes. Only you can open your personal Universes. They are not shared or published.

You can create your first personal Universe for free. Quettor builds its first version from the intelligence it already has and, where needed, limited initial research.

Your free Universe stays available to explore. It is not expanded over time unless you choose a plan.

The Universe plan lets Quettor keep researching one of your Universes and expand it over time with relevant new intelligence and connections.

There is no fixed schedule and no set number of new connections: Quettor adds them when there is something meaningful to add.

Free gives you the first version of your Universe. Paid means Quettor keeps going deeper: more research, more connections and more depth over time.

Quettor expands an active Universe when relevant new intelligence appears or when meaningful gaps justify further research. It does not follow a fixed daily schedule.

Universe (€9/month): 1. Pro (€29/month): up to 5. Business (€199/month): up to 50. The free plan creates one Universe but does not expand it.

Yes. Pause expansion on any of your Universes at any time. It stays in your account and you can keep exploring it; Quettor simply stops researching and expanding it. You can resume expansion later.

You can cancel from Billing at any time; your plan stays active until the end of the period you have paid for.

After that, expansion pauses. Your Universes are not deleted because expansion stops — they stay in your account to explore.

Quettor combines continuous observation of public sources, targeted research and evidence checks. Only observations that meet its evidence rules become Signals, Patterns or Insights.

No. A topic or question tells Quettor where to look. It never becomes evidence itself.

Quettor keeps every piece of intelligence traceable to its evidence and applies source-quality and source-integrity rules. A source that is unsupported, invalid or still under review is never presented as verified evidence.

Yes. Evidence transparency is part of Quettor: where available, a Signal shows its supporting evidence and representative original sources, and its evidence state (Verified, Emerging or Detected).