Insight · WORK
Mental Health Goes Mainstream, But Workplace Stigma Lingers
Openness about mental health and professional help-seeking have become normalized, with therapy usage surging post-pandemic and employers across industries rolling out mental health programs. Yet workplace disclosure still lags therapy-seeking behavior, showing the cultural shift is incomplete inside organizations.

Insight · I0011
Mental Health Goes Mainstream, But Workplace Stigma Lingers
Openness about mental health and professional help-seeking have become normalized, with therapy usage surging post-pandemic and employers across industries rolling out mental health programs. Yet workplace disclosure still lags therapy-seeking behavior, showing the cultural shift is incomplete inside organizations.
Moderate evidence · 24 external sources · Published July 25, 2026 · Work
The insight
Public attitudes toward mental health have shifted decisively toward openness, with therapy and counseling now widely normalized and employee assistance program (EAP) usage up sharply since the pandemic. However, this openness does not extend fully into the workplace: employees seek professional help at much higher rates than they disclose mental health conditions to employers, revealing a gap between societal acceptance and organizational culture.
Why it matters
What this changes
- The old model
- Historically, mental health concerns were treated as a private matter, rarely discussed openly and largely absent from workplace conversation. Professional help-seeking was less normalized, employer-provided mental health infrastructure was minimal or symbolic, and disclosure at work carried significant perceived career risk.
- The emerging model
- People now openly discuss mental health and actively pursue therapy or counseling, and employers across a widening set of industries — including traditionally stoic sectors like manufacturing and construction — have introduced formal mental health programs. Yet this openness stops short of full workplace integration: employees use EAPs and file accommodation requests at rising rates, but disclosure of conditions directly to employers or managers lags well behind actual therapy-seeking.
- Who is exposed
- The pattern spans financial services, manufacturing, and construction — sectors not traditionally associated with mental health branding — as well as any employer running an EAP or handling accommodation requests. It also affects HR, benefits, and people-operations functions broadly across developed-market labor markets.
- What is driving it
- Plausible drivers include pandemic-era normalization of remote vulnerability and mental health discourse, competitive labor markets pushing employers in non-traditional sectors to differentiate on wellbeing benefits, and broader generational and cultural shifts toward psychological openness. The persistence of the disclosure gap likely reflects structural factors — performance evaluation systems, informal stigma among peers and managers, and uncertainty about how disclosure affects career trajectory — that have not moved at the same pace as public attitudes.
Strategic consequences
For chief executives
Mental health program investment should be evaluated on disclosure and psychological-safety metrics, not just enrollment or utilization figures, since the latter can mask an organization where employees still hide conditions from leadership. A visible gap here is a cultural signal worth escalating beyond HR.
For founders
Early-stage companies scaling headcount in sectors like construction or manufacturing should not assume that offering a mental health benefit alone will differentiate them in recruitment; the disclosure gap suggests culture and manager training matter as much as the benefit itself.
For investors
Portfolio companies expanding mental health benefits in retention-sensitive sectors are responding to a real labor-market pressure, but diligence should probe whether utilization data is paired with disclosure or sentiment data, since the two are diverging and utilization alone may overstate program effectiveness.
For strategy teams
The plateau in therapy-seeking since 2022 suggests the addressable growth in this space is shifting from raw adoption to closing the disclosure and trust gap inside organizations; strategic bets should reallocate from awareness-building toward manager training, disclosure safety mechanisms, and outcome measurement.
If this continues
Therapy-seeking behavior appears to have plateaued post-2022 in most developed nations, suggesting the initial post-pandemic surge has stabilized into a new baseline rather than continuing to accelerate. The more consequential trajectory over the next several years is likely to be the slow, uneven closing (or persistence) of the disclosure gap inside workplaces, driven by how credibly employers demonstrate psychological safety rather than by further gains in public destigmatization.
Evidence base
Selected evidence
⌄View all 24 sourcesView fewer
behavioralhealth.partners
Top Mental Health Industry Trends Shaping 2024 - Behavioral Health Partners Addiction Treatment Marketing & Consulting
finance.yahoo.com
Mental Health Market Set to Surpass USD 668.62 Billion by 2035, Owing to the Increased Adoption of Digital Care and AI-Driven Therapies – SNS Insider
dojobusiness.com
Counseling Industry Stats and Market Analysis (Oct 2025) – BusinessDojo
globenewswire.com
Emotional Counseling Service Market Report 2026-2035: A $21.21 Billion Industry by 2030 with Cleveland Clinic, Teladoc Health., LifeStance, GoodRx, Thriveworks, Headspace, Lyra Health, MDLive Leading
academic.oup.com
Mental health crises and help-seeking among US adults in 2024-2025 | Health Affairs Scholar | Oxford Academic
ncbi.nlm.nih.gov
Exploring Health-Seeking Behaviors Among Healthcare Workers and the General Population During the COVID-19 Pandemic: A Retrospective Quantitative Study
ncbi.nlm.nih.gov
Mental Health Help-Seeking by US College Students with a Diagnosis of Psychosis
ebsco.com
Help-seeking behavior | Health and Medicine | Research Starters | EBSCO Research
ncbi.nlm.nih.gov
Help-seeking behavior of Jimma university students with common mental disorders: A cross-sectional study
medrxiv.org
Help-seeking needs related to suicide prevention for individuals in contact with mental health services: A rapid scoping review
pmc.ncbi.nlm.nih.gov
Help-seeking behaviors for mental health problems during the COVID-19 pandemic: A systematic review - PMC
frontiersin.org
Frontiers | Mental health literacy and help-seeking: the mediating role of self-stigma and emotional intelligence
Full analysis
Key Takeaways
- Therapy and counseling usage rose significantly post-pandemic but has plateaued since 2022 in most developed nations, indicating a stabilized new normal rather than ongoing acceleration.
- Workplace disclosure of mental health conditions remains substantially lower than therapy-seeking rates, pointing to a persistent gap between societal and organizational acceptance.
- Financial services, manufacturing, and construction — sectors without a strong wellness-culture legacy — are now adopting mental health programs primarily as a retention and recruitment lever.
- EAP utilization and workplace accommodation requests have both risen measurably, suggesting employees are engaging with formal support structures even where informal disclosure lags.
- The gap between help-seeking and disclosure implies mental health programs may be measured on the wrong metric if utilization is treated as a proxy for cultural change.
Behavioural Analysis
Previous behaviour
Historically, mental health concerns were treated as a private matter, rarely discussed openly and largely absent from workplace conversation. Professional help-seeking was less normalized, employer-provided mental health infrastructure was minimal or symbolic, and disclosure at work carried significant perceived career risk.
↓
Emerging behaviour
People now openly discuss mental health and actively pursue therapy or counseling, and employers across a widening set of industries — including traditionally stoic sectors like manufacturing and construction — have introduced formal mental health programs. Yet this openness stops short of full workplace integration: employees use EAPs and file accommodation requests at rising rates, but disclosure of conditions directly to employers or managers lags well behind actual therapy-seeking.
↓
What is driving the change
Plausible drivers include pandemic-era normalization of remote vulnerability and mental health discourse, competitive labor markets pushing employers in non-traditional sectors to differentiate on wellbeing benefits, and broader generational and cultural shifts toward psychological openness. The persistence of the disclosure gap likely reflects structural factors — performance evaluation systems, informal stigma among peers and managers, and uncertainty about how disclosure affects career trajectory — that have not moved at the same pace as public attitudes.
↓
Evidence supporting the change
The related signals specifically document both sides of the gap: rising EAP utilization and accommodation requests (signal 3) alongside a plateau in overall therapy uptake since 2022 (signal 4) and explicitly lower workplace disclosure relative to help-seeking (signal 5), which together substantiate the core tension the insight describes rather than merely asserting it.
Who is affected
The pattern spans financial services, manufacturing, and construction — sectors not traditionally associated with mental health branding — as well as any employer running an EAP or handling accommodation requests. It also affects HR, benefits, and people-operations functions broadly across developed-market labor markets.
Expected evolution
Therapy-seeking behavior appears to have plateaued post-2022 in most developed nations, suggesting the initial post-pandemic surge has stabilized into a new baseline rather than continuing to accelerate. The more consequential trajectory over the next several years is likely to be the slow, uneven closing (or persistence) of the disclosure gap inside workplaces, driven by how credibly employers demonstrate psychological safety rather than by further gains in public destigmatization.
Supporting Signals
- People openly discuss mental health concerns and seek therapy or counseling from professionals.
July 19, 2026 · Confidence 58%
- Financial services, manufacturing, and construction industries implement mental health programs to address worker retention and recruitment competition.
July 21, 2026 · Confidence 71%
- Employee assistance program utilization rates increased significantly post-pandemic, and workplace accommodation requests for mental health conditions rising measurably.
July 21, 2026 · Confidence 77%
- Therapy utilization rates increased significantly during pandemic but plateaued post-2022 in most developed nations.
July 23, 2026 · Confidence 53%
- Workplace mental health disclosure remains substantially lower than therapy-seeking rates, indicating persistent organizational stigma.
July 23, 2026 · Confidence 62%
Geographic Distribution
Geographic attribution is not yet captured in the data pipeline for this item.
Evolution Timeline
Supporting Signal: People openly discuss mental health concerns and seek therapy or counseling from professionals.
July 19, 2026
Supporting Signal: Financial services, manufacturing, and construction industries implement mental health programs to address worker retention and recruitment competition.
July 21, 2026
Supporting Signal: Employee assistance program utilization rates increased significantly post-pandemic, and workplace accommodation requests for mental health conditions rising measurably.
July 21, 2026
Supporting Signal: Therapy utilization rates increased significantly during pandemic but plateaued post-2022 in most developed nations.
July 23, 2026
Supporting Signal: Workplace mental health disclosure remains substantially lower than therapy-seeking rates, indicating persistent organizational stigma.
July 23, 2026
First observed
July 25, 2026
Last updated
July 25, 2026
Published
July 25, 2026
Confidence Assessment
55
/ 100 overall confidence
Evidence consistency
62
Source diversity
70
Time consistency
30
Independent confirmation
58
Strategic Implications
For CEOs
Mental health program investment should be evaluated on disclosure and psychological-safety metrics, not just enrollment or utilization figures, since the latter can mask an organization where employees still hide conditions from leadership. A visible gap here is a cultural signal worth escalating beyond HR.
For Founders
Early-stage companies scaling headcount in sectors like construction or manufacturing should not assume that offering a mental health benefit alone will differentiate them in recruitment; the disclosure gap suggests culture and manager training matter as much as the benefit itself.
For Investors
Portfolio companies expanding mental health benefits in retention-sensitive sectors are responding to a real labor-market pressure, but diligence should probe whether utilization data is paired with disclosure or sentiment data, since the two are diverging and utilization alone may overstate program effectiveness.
For Product Teams
Digital mental health and EAP products have an opportunity to address the disclosure gap directly, for example through anonymized or manager-independent access pathways, since the evidence suggests employees engage with formal support more readily when it does not require disclosing to a direct supervisor.
For Marketing
Messaging that equates rising therapy adoption with workplace acceptance risks overstating the cultural shift; campaigns aimed at employer audiences should be careful to distinguish public destigmatization from organizational psychological safety, which remains an unresolved gap.
For Innovation
There is white space for mental-health-adjacent innovation specifically targeted at non-traditional industries (financial services, manufacturing, construction) now entering this space for the first time, where existing wellness product design assumptions built for tech or white-collar contexts may not transfer directly.
For Strategy
The plateau in therapy-seeking since 2022 suggests the addressable growth in this space is shifting from raw adoption to closing the disclosure and trust gap inside organizations; strategic bets should reallocate from awareness-building toward manager training, disclosure safety mechanisms, and outcome measurement.
Full Research
Overview
Mental health has moved from a private, largely unspoken concern to a subject of open public discussion, with therapy and counseling usage rising sharply in the years following the pandemic. This shift has been accompanied by a parallel institutional response: employers across an increasingly broad range of industries, including sectors not historically associated with wellness programming, have introduced formal mental health support structures. While people are more willing than ever to seek professional help, they remain considerably less willing to disclose mental health conditions within their own workplaces.
The Shape of the Shift
The behavioral change under examination has two distinct layers. The first is societal and largely resolved: mental health as a topic of open conversation and professional intervention is no longer fringe. Therapy-seeking, once a signal of dysfunction to be hidden, is now a mainstream behavior, and the related signals describe a measurable surge in this activity during the pandemic period. The second layer is organizational and far less resolved: even as individuals seek therapy at elevated rates, they do not extend that same openness into disclosure at work. Signal 5 states this directly — workplace disclosure remains substantially lower than therapy-seeking rates, which the evidence interprets as an indicator of persistent organizational stigma rather than a lag in personal comfort.
This is a meaningful distinction for anyone reading the broader mental-health-at-work narrative. It would be easy to conflate rising EAP usage or growing accommodation requests (signal 3) with a workplace culture that has become genuinely safe for disclosure. The evidence suggests otherwise: engagement with formal support mechanisms is rising, but the more personal act of telling a manager or colleague about a mental health condition has not kept pace. In effect, employees appear to be using the infrastructure employers provide — EAPs, accommodation processes — while still withholding the underlying context from the people they work alongside day to day.
Why the Plateau Matters
A further nuance is embedded in signal 4: therapy utilization rates increased significantly during the pandemic but have plateaued post-2022 in most developed nations. This detail reframes the growth narrative. The initial surge in mental health engagement was likely driven by acute pandemic-era stressors — isolation, disrupted routines, health anxiety — combined with a rapid loosening of stigma as public figures, employers, and media normalized the conversation simultaneously. That the plateau arrives roughly two years after the initial surge suggests a new equilibrium has been reached at the societal level, rather than a continuing trend of ever-increasing help-seeking. This has direct implications for how organizations and investors should think about the trajectory of this space: the addressable opportunity is less about driving further growth in therapy adoption and more about addressing the structural gap between adoption and workplace integration.
Industry Adoption Patterns
One of the more notable elements of the evidence base is the specific mention of financial services, manufacturing, and construction as industries rolling out mental health programs (signal 2). These are sectors without a strong prior cultural association with wellness benefits, and their entry into this space appears to be driven by competitive labor market dynamics — specifically worker retention and recruitment — rather than by an intrinsic cultural pivot toward openness. This is an important interpretive point: employer adoption of mental health programming in these industries may be a defensive, competitive response to labor scarcity rather than evidence of deep cultural change within those organizations. That distinction matters because it suggests the programs themselves may be implemented without the accompanying manager training, psychological safety work, or cultural reinforcement that would be needed to close the disclosure gap the other signals describe.
In other words, program rollout and cultural readiness may be moving on different timelines within the same organizations. A construction or manufacturing firm can stand up an EAP relatively quickly in response to competitive pressure; changing the informal norms that make disclosure feel safe to a frontline supervisor is a slower, harder process. This asymmetry is consistent with the pattern described across the signals as a whole.
Mechanics of the Disclosure Gap
Why would employees seek therapy at rising rates while disclosing conditions to employers at markedly lower rates? The signals do not specify exact mechanisms, but several plausible structural explanations follow reasonably from the pattern described. First, therapy is a private, individually controlled decision with no direct bearing on how one is perceived by colleagues or managers, whereas workplace disclosure introduces a visible, potentially permanent signal into a professional relationship governed by performance evaluation and career incentives. Second, EAP utilization and accommodation requests can often be processed through HR or benefits administration with a degree of confidentiality that shields the employee from direct exposure to their manager or team — which would explain why utilization of these formal channels (signal 3) can rise even as informal, interpersonal disclosure does not. Third, stigma operating at the level of workplace culture — peer judgment, promotion risk, assumptions about reliability or competence — is a different and more slowly-moving variable than stigma at the level of broad societal attitudes, which have been reshaped comparatively quickly by public discourse, media coverage, and pandemic-era shared experience.
Evidence Base and Its Limits
Strategic Stakes
The practical stakes of this insight center on measurement and design. Organizations that treat rising EAP utilization or program enrollment as evidence of a psychologically safe culture may be measuring the wrong variable — one that reflects access to formal infrastructure rather than genuine comfort disclosing conditions to the people an employee works with directly. This has downstream implications for how mental health programs are evaluated, how HR functions report outcomes to leadership, and how vendors in this space should design products, potentially favoring anonymized or manager-independent access models that route around the specific point of friction the evidence identifies.
Trajectory
Given the plateau in therapy-seeking behavior since 2022, the more consequential open question going forward is not whether mental health engagement will keep rising at the societal level, but whether the workplace disclosure gap will narrow. This is likely to be a slower-moving variable, shaped less by public discourse and more by concrete organizational practices — manager training, psychological safety initiatives, and demonstrated non-retaliation over time. Industries newly entering this space for competitive reasons, such as those identified in the evidence, are worth monitoring specifically for whether their program rollouts are accompanied by measurable movement in disclosure rates, or whether utilization and disclosure continue to diverge as separate tracks.
Continue the thread
Pattern
Mental health destigmatization
The Pattern this Insight interprets — the recurring work behaviour underneath it.
Signal · Jul 22, 2026
Employee assistance program utilization rates increased significantly post-pandemic, and workplace accommodation requests for mental health conditions rising measurably.
One of the contributing Signals this Insight is built on.
Insight
Results, Not Keystrokes: The New Performance Standard
An adjacent interpretation within Work.