Quettor

QUETTOR CONSUMER

What’s changing now.

Sustainability Becomes a Real Purchase Driver
INSIGHT·Consumer

Sustainability Becomes a Real Purchase Driver

Consumers are increasingly factoring sustainability into everyday purchase decisions, from buying secondhand clothing to paying more for locally sourced food. This shift spans multiple categories and…

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Latest Signals

Frequent users prefer subscriptions; infrequent users prefer pay-per-use pricing.
SIGNAL·Money

Frequent users prefer subscriptions; infrequent users prefer pay-per-use pricing.

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Consumers consolidate product discovery and purchase into single conversational interactions.
SIGNAL·Consumer

Consumers consolidate product discovery and purchase into single conversational interactions.

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Businesses increasingly use verified video testimonials with identifiable customers instead of text-based reviews.
SIGNAL·Marketing

Businesses increasingly use verified video testimonials with identifiable customers instead of text-based reviews.

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Customers evaluate products by sampling a subset of testimonials rather than reviewing comprehensive feedback.
SIGNAL·Consumer

Customers evaluate products by sampling a subset of testimonials rather than reviewing comprehensive feedback.

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Retailers increasingly deliver receipts digitally rather than on paper.
SIGNAL·Consumer

Retailers increasingly deliver receipts digitally rather than on paper.

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Developing Patterns

Home-centric consumption shift
PATTERN·Consumer

Home-centric consumption shift

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On-demand streaming replaces linear television
PATTERN·Entertainment

On-demand streaming replaces linear television

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Social proof guides purchase decisions
PATTERN·Consumer

Social proof guides purchase decisions

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Sustainability drives consumer purchasing
PATTERN·Consumer

Sustainability drives consumer purchasing

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Key Insights

Meal Planning Goes Reactive, Not Weekly
INSIGHT·Food

Meal Planning Goes Reactive, Not Weekly

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Younger Generations Turn Apps Into Financial Planners
INSIGHT·Money

Younger Generations Turn Apps Into Financial Planners

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Home Becomes the New Consumption Hub
INSIGHT·Home

Home Becomes the New Consumption Hub

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Reviews Rule Purchases—But Trust Is Wearing Thin
INSIGHT·Consumer

Reviews Rule Purchases—But Trust Is Wearing Thin

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