Meals · Grocery · Consumer Behaviour
Dinner planning is moving to the final hours before eating
What is changing
Dinner decisions are moving from weekly planning toward same-day choices based on what is already at home, what is expiring and what can be bought immediately.
Why it matters
Grocery and meal businesses may be targeting the consumer too early.
Opportunity
Personalised late-afternoon dinner recommendations from available stock, expiry and promotions.
Emerging evidence
What Quettor is checking next
When does the dinner decision actually happen?