Topic
Signals
S00221
Jul 25, 2026
Streaming subscriber growth has decelerated amid market saturation and increasing competition among platforms.
S00220
Major studios now greenlight original series directly for streaming platforms rather than linear broadcast windows.
S00161
Jul 24, 2026
Major social platforms are abandoning their core feed model in favor of short-form video.
S00133
Jul 23, 2026
Streaming churn rates have risen, average subscriber holds multiple platform subscriptions simultaneously, and content licensing costs intensified across 2023-2024.
S00132
Live sports, breaking news, and major event programming retain substantial linear television audiences, particularly among adults over 55.
S00131
Streaming platforms added 100+ million net subscribers through 2022, then growth plateaued; linear television viewership declined steadily across all age groups.
S00097
People increasingly consume news through social media feeds and podcasts rather than traditional news outlets.
S00081
Jul 21, 2026
Consumers express declining trust in influencer recommendations relative to peer or expert reviews.
S00082
Brands prominently feature user-generated content as core marketing material instead of professional advertising.
S00083
Adults across age groups increasingly install ad-blocking tools to reduce targeted advertising exposure.
